Engineering Market Leadership in Offsite Construction: A Data-Driven Innovation Strategy

The Challenge: Breaking into the Booming Offsite Construction Market

With explosive growth in offsite construction, my clients—seeking to establish themselves as preferred suppliers—needed a deep, data-driven understanding of modular factory needs. Traditional market research lacked the rigor necessary to pinpoint unmet needs and de-risk innovation investments.

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The Solution: Engineerovation™ – Targeted Market Intelligence for Offsite Suppliers

Using my Engineerovation™ process, which integrates Jobs-To-Be-Done (JTBD) innovation theory with Lean Six Sigma, I systematically identified and measured customer needs across 12 critical factory jobs.

• Spent a full week at each of five independent modular construction factories, mapping workflows and conducting in-depth interviews with job executors.

• Developed and fielded five qualitative and quantitative survey instruments, collecting over 78,000 data points on production processes, procurement practices, and pain points.

• Uncovered 117 unmet customer needs—representing 30% of all identified needs—with direct implications for suppliers.

 

The Results: Actionable Innovation & Market Differentiation

• Facilitated Focused Ideation sessions with each client to translate findings into high-value product and process innovations.

• Generated 30+ breakthrough innovations, directly informed by quantitative market data.

• Equipped clients with a strategic roadmap to secure long-term market leadership in offsite construction.

 

The Competitive Advantage: Data-Backed Innovation for Maximum Impact

By using quantitative insights to drive innovation, my clients gained a decisive competitive edge—delivering solutions that modular factories truly need.