Data-Driven Innovation for the Housing Industry: Unlocking Unmet Needs

The Challenge: Identifying Objective, Quantified Innovation Opportunities

A leading housing industry association—representing developers, homebuilders, building product manufacturers, architects, lenders, and construction tech companies—needed to equip its members with data-driven insights at their annual summit. While previous homeowner studies existed, none provided objective, quantified customer needs to guide and de-risk innovation.

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The Solution: Engineerovation™ – A Scientific Approach to Housing Innovation

To bridge this gap, I applied my proprietary Engineerovation™ process to uncover the true, unmet needs of housing consumers:

• Mapped the "jobs" homeowners hire their homes to accomplish, revealing functional and emotional drivers behind housing decisions.

• Designed and conducted a quantitative survey, collecting statistically significant data on homeowner priorities.

• Performed advanced statistical analysis to quantify which needs were most underserved, providing clear direction for innovation.​

 

The Results: A Breakthrough Innovation Roadmap

• Delivered a prioritized list of high-impact, previously unknown innovation opportunities.

• Provided objective, statistically validated insights to guide product development and investment decisions.

• Equipped housing industry leaders with actionable, de-risked strategies to drive future growth.​

 

The Competitive Advantage: Innovation with Certainty

By replacing guesswork with quantified insights, I help industry players focus on the solutions that matter most to their customers.